Meet

Sports have been a critical part of Coach Lafferman’s life since an early age, and his passion for them and competition have driven him to a successful career in many sports fields.

Coach Laff

Experience

  • Butler University Graduate 2007

  • Middle School Teacher 2007-2010

  • Middle School Basketball Head Coach 2007-2009

  • Assistant High School Coach 2009-2012

  • Founded Indiana Primetime Sports Basketball, Camps, and other Primetime Programs in 2010

  • Head High School Basketball Coach 2012-2023

  • President of the Pacers Athletic Center and Co-creator of programming housed out of that building such as the IYBL, Grand Park Premier, PAC Summer Camps and more 2016-2021

  • Executive VP of Programming at Card and Associates 2021-2025

How did I get here?

After a long and unconventional journey, I made my way from the Los Angeles area to the Midwest. While attending Butler University, I quickly realized that true success in the business world would only come if I pursued something I was genuinely passionate about. My deep desire to help others, competitive spirit, and lifelong love for basketball naturally led me into the world of coaching.

Early in my teaching and coaching career, I spent a great deal of time around youth sports. It became clear that young athletes deserved better experiences—ones shaped by high-quality coaching and clear, consistent communication. That realization sparked the creation of Indiana Primetime Sports and marked the beginning of my path as a youth sports entrepreneur.

Nearly 20 years later, my passion for this work remains as strong as ever. I’m still driven by:

  • Coaching, mentoring, and supporting youth athletes while building lasting relationships with them and their families

  • Designing fun, memorable, and impactful programs that athletes genuinely enjoy

  • Empowering young athletes to build confidence, leadership, and life skills through sports

Current Business Endeavors

Business and entrepreneurship runs in my veins and has actually been a major contributor to my success as a coach. Creativity, passion, and the ability to work hard until the job is done has helped me be successful. As a mentor, my main goal is to help people understand that passion and hard work will position you for success. I have had the pleasure of creating and building several businesses and programs and look forward to helping others do the same. I am always seeking out new opportunities to create new ventures, partner with other entrepreneurs in both sports and other exciting fields, and volunteer my time in areas where I can give back to the community.